
Digital Engagement Lab
MORE users consuming MORE content LONGER.
THE PICK COMPONENTS:
INTERACTIVITY
is good but can also be overwhelming.

Too much interactivity overwhelms. (This is called a cognitive "kick-out." ) Effective interactivity includes explanatory titles, focuses only on key content, and is either user controlled manually or site-controlled. Interactivity is only one-fourth of P-I-C-K content.