THE PICK COMPONENTS:

Personalization
Interactivity
Contiguity
KICK-OUTS

are all the things that terminate engagement.

A user's attention is valuable. Anything that terminates it (or "kick-outs") should be avoided.  "Kick-outs" include:

• Too much text

• Too much jargon

• Too many choices

• Long video

• Broken links

• Long download times

"Kick-outs" are one fourth of P-I-C-K content.