THE PICK COMPONENTS:
KICK-OUTS
are all the things that terminate engagement.
A user's attention is valuable. Anything that terminates it (or "kick-outs") should be avoided. "Kick-outs" include:
• Too much text
• Too much jargon
• Too many choices
• Long video
• Broken links
• Long download times
"Kick-outs" are one fourth of P-I-C-K content.