Digital Engagement Lab
MORE users consuming MORE content LONGER.
Mobile Journalism
for professionals
Everyone can "point and shoot" mobile video and share it on social media. Besides the advanced skills to produce broadcast-quality mobile content, this unique course also uses mobile analytics and cutting-edge research to explore:
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How mobile users differ from desktop users
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How to produce content for different types of mobile users
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The latest mobile metrics that increase our understanding of how mobile users seek, select, and share information.
In other words, mobile journalism is not just about apps. It's the APPLICATION of advanced production skills and a better understanding mobile users.
