WHAT PREDICTS
USER TYPE

AND ENGAGEMENT?

ANSWER:

AVAILABLE TIME

AND TYPE OF
INTEREST

AVAILABLE TIME

Individual

Interest

Long-term

or expertise

Situational

Interest

generated by

environment

SCANNERS have "situational" interest in content that catches their attention

SEEKERS look for specific content but don't usually engage with other content

ENGAGERS have the "individual interest" to read pages of text and watch long videos

Scanner

Seeker

Reader