P-I-C-K content does NOT eliminate long-form journalism.  It encourages it so that scanners with limited time and interest still acquire a "nugget of news" while the structure faciliates continuing engagement for users who more time and more interest.  In other words, all types of users who encounter P-I-C-K content learn something, depending on available time and interest in the topic.

 

Here are just a few P-I-C-K elements for engagement:

Click For The First P-I-C-K Strategy

* EXPLANATORY CONTENT REQUIRES ADDITIONAL TIME AND ATTENTION TO PRODUCE.

 

Ronald A. Yaros, Ph.D. 

University of Maryland